International Business- Global Chocolate Wars Between Mars...

Global Chocolate Wars between Mars and Ferrero In the field of internationalization of business, entrepreneurs are required to think globally and have an understanding of international culture. Entrepreneurs need the ability to understand different values, beliefs, behaviors and business strategies of different businesses within other countries in order to be successful in internationalization of business. Mars and Ferrero are two world-leading food manufacturers, especially confectionary products. This essay aims to analysis Mars and Ferrero in terms of internationalization and discuss some of the key success factors that has transformed both companies into a truly international group. Both companies have approached different strategies†¦show more content†¦Hence, a diversified business operation insulates business risk. However, despite both companies having a well-diversified product portfolio, one can observe that there are some differences between the two in terms of their products. As mentioned above, Mars has been extending their main product line – chocolate and introducing new product lines by penetrating into new industries (e.g. drinks, petcare, nutritious products). Moreover, Mars also penetrated into the chewing gum industry by acquiring Wrigley in 2008, one of the leading confectionery companies in the world with a wide product range. This acquisition, being one of the key success factors of Mars, strengthened and diversified Mars’ confectionery business, as well as increased its growth potential in the chocolate, non-chocolate confectionery and gum categories. Since Wrigley has worldwide presence, this acquisition enabled the company to expand its operations and increase its market presence. Furthermore, Wrigley’s leading position and strong brand portfolio enabled Mars to become one of the world’s leading chewing gum manufacturers. Ferrero, however, has been mainly focusing on extending their main product line – Chocolate and did not diversify their products in the same way as Mars did. Hence, based on these observations, one can deduce that Mars isShow MoreRelatedPorter’s Five Forces Model9308 Words   |  38 Pagesindicate which is the appropriate strategy in our case. In addition a wide range of tables, graphs and charts are included in order to support our thesis and indicate the existing data in relation to chocolate industry. History âž ¢ The first piece of information concerning the civilization of chocolate trees mentions that it begun during Magias’ civilization around 600 A.D. âž ¢ Atzekoi used the fruits of cacao, after the firstly rubbed them and transformed them into powder for the preparationRead MoreMunchee9057 Words   |  37 PagesTo : CEO From : Suject: Munchee IMC plan for South East Asia Date Brief background on CBL (Munchee) It was the visionary Mr Mineka Wickramasingha in 1960 who wanted to expand his family business from the chocolate market. It was at the same time that CARE looked at sources of nourishment for the poverty stricken. It was a substitute of a biscuit that Mr Wickramasinghe proposed looking to expand on those lines. At that time the market leaders were Maliban. They were the ones who wereRead MoreChocolate Industry8116 Words   |  33 PagesContents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product

Climate Change The Great Meltdown - 1264 Words

Climate Change: The Great Meltdown Vladimir Nikitin English for ESL learners Mr. Berryman 16 March 2015 Introduction Definition It’s commonly said that climate is what you expect; weather is what you get. Weather is the state of the atmosphere at a certain moment in certain location while climate is an average of the weather throughout the years. Even though that statement is true for the atmosphere, climate is more complicated than that. It also involves the biosphere and hydrosphere of the Earth. â€Å"Climate change refers to any significant change in the measure of climate for an extended period of time.† (http://www.epa.gov/climatechange/basics/). This means that averages of climate are based on hundreds, thousands of years of data and the fact that it has been changing so rapidly means that something is out of balance. That something is the amount of atmospheric carbon dioxide that has been increasing since the Industrial Revolution. Opinions There are two main opinions about the causes of climate change: anthropogenic and natural. Those who say it’s man-made (anthropogenic) are convinced that CO2 emissions are the main reason for the temperature’s rise. The other side of the argument is trying to prove that the process is cyclical and has always been occurring. Public’s opinions vary according to Figure 1. In all of the countries presented, however, the percentage of population that believes climate change is anthropogenic is higher than of those who think otherwise.Show MoreRelatedClimate Change : A Major Issue For Life On Earth1690 Words   |  7 PagesClimate change has been a major issue for life on earth for a long time. Climate change is the changes in the climate of the earth brought on by human activities that affect the content of our atmosphere. Climate change is affected by the greenhouse gas emissions of humans and animals. 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Global warming will influence and/or cause heat waves, polar ice caps melting, flooding, extinction, and droughts. Social, Historic and Intellectual Context of the Study The existing research literature suggests that global warming is going to greatly affect the Earth’s climate. Global warming is defined as an increase in the earths atmospheric and oceanic temperatures widely predictedRead MoreThe Effects Of Climate Change On Marine Ecosystems1504 Words   |  7 Pagesnetworks. Even small changes might have big consequences due to positive feedback chains. Many recent changes are caused by climate change. Set in motion by the industrial revolution in the 19th Century levels of CO2 have been constantly rising and so have global temperatures, sea level and ocean temperatures. In this essay I will talk about several impacts of climate change in marine ecosystems such as rising sea temperature, changing sea levels, decrease of sea-ice, changes in salinity, different

The White Balloon Essay Example For Students

The White Balloon Essay T h e W h i t e B a l l o o nMoiz BhinderwalaI. Give a short summary of the film in which you tell: where and when the story takes place who the main characters are ? protagonists and antagonists how their lives are affected by the culture they are inThe story is set in a modern Tehran ? just two hours before the start of the traditional Persian New Year -the first day of spring, March 21st, is New Years Day in Iran. The whole story revolves around Raziah, a determined seven-year-old girl who wants nothing more than a certain beautiful goldfish to decorate her familys house for the New Year- (the first day of spring, March 21st, is New Years Day in Iran) Though its tough to convey the excitement of such a simple plot in words, her quest for the fish is surprisingly moving. This is partly because the adorable Raziah, who shouts all her lines, is so utterly appealing; and partly because the market of Tehran, where she ventures out to buy the fish with her mothers money (under strict in structions to bring back change). seems like no place for a little girl to be wandering by herself ? (underlines the fact about restriction on women in this culture)A sense of threat accompanies Raziah on her journey. First, some snake charmers a bunch of men that she has been warned not to look at, by her parents manage to separate the seven-year-old from her note. With the help of her sturdy vocal chords she manages to get the money back, only to lose it again. Theres a subtle feeling that Raziah might be paddled by her parents if she doesnt get her money back her brother, who convinced their mother to give his sister the money in the first place, shows up at one point with a black eye. The adults who surround the two children cant seem to understand how dire it is that they get their money back, but the kids themselves are quite certain of the gravity of their task. With earnest concentration, they try a variety of techniques to retrieve the bank note that has fallen through a grating into a cellar. Her search to recover the cash becomes intertwined with the lives of vendors, merchants, an indignant tailor, a friendly soldier on leave far from home, an Afghan refugee selling balloons and Raziahs own brother. The film takes place in real time, heightening the sense of living inside a childs world. Though the adults cant understand how important it is for Raziah to get her goldfish or to retrieve her money, it becomes very clear to us that these are matters of immense importance. The White Balloon conveys that deep, even timeless, childhood feeling of being thwarted at something you really want, of how something like a bowl of goldfish can be a life-or-death matter!The movie also brings out the various aspects of the Iranian Moslem culture in which the plot is set. The very fact that Raziahs parents warn her of places that girls are not supposed to go ? indicates that in this culture there are restrictions on girls with regards to entertainment. The scene where Raziah engages into talk with the friendly soldier, she is shown re-arranging her dress time and again, this also points out the strict dress code that women in this culture are supposed to stick to. II. As an anthropologist you are trying to understand this culture based on what you have seen in this film. What differences are there between your culture and the culture presented in the film?I come from India, which shares an Asian culture with Iran. Moreover since my religion is Islam which is the same as the one of all the characters in the movie, it is difficult to me to narrow down the differences between my culture and the culture portrayed in the movie. However, the one differences that I noticed between the two cultures, in the movie was the dress code. Women in Iran are supposed to follow a strict dress code in which they wear longer dresses so as to cover their hands and legs, and are supposed to cover their hair at all times. In the modern Indian culture there are similar rules, but they are not as strict. Women dont necessarily have to cover their hair with cloth at all times. Even mens clothing, as shown in the movie is different. -What are the major values of this culture? The major values of this culture are as followsFestivals, Occasions : We see that in this movie on the occasion of New year, people wear new clothes, friends and families exchange gifts, distribute sweetmeats get together and celebrate. People even save their money to buy gifts for their relatives and friends, like Raziahs mother does. People get new clothes stitched for such occasions. Social relationships: I also saw that on occasions like New Year, the people of this culture exchange gifts, they even save up their money to buy gifts for their friends and relatives, which goes to show that social relationships between people are very important in this culture. Trust: In the movie, in various scenes, the helpful nature of the people is very evident. In one of the beginning scenes, where one of the neighbors kids comes and asks Raziahs mother for a goldfish for their new year decorations, Raziahs mother trusts him and allows him to take the goldfish for free. Which shows the trust that exists between neighbors in this culture. Another account where trust between people is evident, is when the shop-keeper of the fish-shop tells Raziah that she could bring in the money later and still take one of the goldfishes. Helpful nature: In other scenes where Raziah is still trying to recover her lost note, an old lady helps Raziah out by listening to her problem, she then comf orts Raziah, helps her in finding the note. As the story progresses, the shop-owner of the shop right next to the shop in whose cellar Raziahs note has fallen down, helps Raziah too. He attempts to get the note from the cellar for her, then in a later scene, even lends Raziah and her brother the metal rod (used for closing down shutters of shop) so that they can try removing the note with the help of the hook at the end of the rod. Then even, after the unsuccessful attempts of Raziah and her brother to remove the note from the cellar, the shop-owner also gives her brother the address of the person who owned the shop where Raziahs note had fallen. The shop-owner of the shop in whose cellar Raziahs note had dropped also does his bit for helping Raziah and her brother out. On being approached by Raziahs brother at his home, he gets ready and comes from his home to his shop to open his shop just so that the two kids can recover their lost note. Role of men and women in society: The movie portrays a poor household, to which Raziah belongs. Her father seems to be very strict. In the beginning scene, when her father is in the shower, he asks his son to get a shampoo bottle. When as a mistake, his son brings soap instead, the father is furious. He throws the soap out of the window. This can be interpreted as that the men in this culture have the liberty of exhibiting such anger. It could also mean that just Raziahs father as an individual is a bad-tempered person. This shows the dominance of males in this society. Seeing her husbands anger, Raziahs mother, doesnt get angry nor does she fight with her husband or retaliate for behaving that way, instead she gives her son some money to go and get the correct shampoo this time. This could mean two things that either just Raziahs mother as an individual has good temperament or it could mean that women in Iran are not supposed to argue or raise their voice against their husbands- they are just supposed to follow orders- in which case it would mean that this is an accepted pattern of behavior in this culture. Legalize marijuana EssayRespect for elders: In the movie, in the scene where the elderly tailor argues with his customer about the stitching of a shirt, it can be sensed that the elder person has more command in the argument. Which shows that the people of this culture value age and experience of people a lot. Laws: Another account of the bad temper that Raziahs father shows is the scene where Raziahs brother is shown with a black eye. Which means that he was hit by his father for some mistake that he committed. Which also brings forth another aspect of childrens rights! It shows that there arent many rules governing child abuse in that culture. What is the source of conflict in this film? This story brings out the underlined facts about the lives of children and the anxieties of everyday life which sometimes lead to conflicts between their desires and the reality of life. In The White Balloon the source of conflict is a little girls desperate desire for a plump goldfish. The little girl- Raziah somehow with the help of her brother wheedles her mother into giving her money for buying the goldfish. She is also instructed strictly to bring back the remaining change of money, since the money given to her was a huge amount in the form of a currency note. Raziah loses the note in a cellar of a shop on her way to the goldfish shop. Which leads to anxious moments for her and her brother, who desperately need the note to return it to their parents. How is the conflict resolved?Once Raziah gets her money back, she rushes to the goldfish store to buy the goldfish. The movie ends right there. It is not shown if she really buys the chubby goldfish or the skinny one. But the conflict is certainly resolved, when her desire to get the goldfish is fulfilled. Because now she no more faces any anxiety or fear of not getting to buy the goldfish. Who has the most power or prestige in this culture? Why?In this particular culture, men have the most power and prestige whereas children have the least, especially girl children have the least privileges. In this culture men have the most power and prestige. It is clearly evident in the beginning scene where Raziahs father is furious with his sons mistake. It clearly shows the privilege that men have when it comes to showing anger. But Raziahs mother does not seem to have any such privileges?Power and prestige rests more with elder men than it does younger men in this culture. This can be seen in the scene where the elder shop-keeper argues with his young customer about his shirt. Finally the young man has to give in. It is also evident in the rules that Raziah has to stick to about not going to certain places like seeing the snake-charmers act, going to the marketplace alone. Her mother says that it is not an appropriate place for girls to be- which means that males have more privileges over females, in this particular culture. Then again, women are restricted through their dress codes. In the scene with Raziah and the friendly soldier, Raziah keeps straightening her frock, this clearly shows the rules that have been inculcated in her mind, even at the age of seven! Although Raziah does, she does not have the privilege of wearing her new dress until new year celebrations in their family.

Suevival of ryanair in the airline industry an Example of the Topic Government and Law Essays by

Suevival of ryanair in the airline industry The focal point of this paper is to prepare a report on the successful survival of Ryanair in the airline industry or the strategies implemented by the company that enabled them to compete with top airlines like British airways and Aer Lingus. It can be stated in the very initial stage that the strategy taken by the Ryan brothers surely made money at the 98 fare that they propose and for valid reasons. It can be stated that the airline launched by the Ryan Brothers by the name Ryanair is basically a low cost economic airline and this helped the company to make a decisive entry in the airline market with relative ease fighting the greater potential and market penetration of bigger players like British airways and Aer Lingus.(King, 2003, 31) Need essay sample on "Suevival of ryanair in the airline industry" topic? We will write a custom essay sample specifically for you Proceed The Ryan brothers publicized in the month pf April 1986 that they were about to launch an air service between London and Dublin. This was the first time that their airline was about to face competition and steep rivalry from two fellow airlines that were operating on the same route. These airlines were British Airways and Aer Lingus. This was because this route was a very busy route and thus this Irish airline by the Ryan brothers was subjected to face difficult oppositions. The best possible strategy for countering this competition was based on a movement the supported a low cost economic fare structure. The 98 fare structure was to make money because the initial infrastructure of this airline lacked huge overhead costs generally incurred by an established airline company like British Airways and Aer Lingus. (Kar, 2006, 188) Undergraduates Very Often Tell Us:I'm not in the mood to write my essay now. I don't have the timeEssay writer professionals recommend:Get Your Essay Before The DeadlineBuy An Essay Online Buy Essays Cheap Online Service Collage Papers For Sale Legitimate Essay Writing Services This was more relevant because the move of economic fare structure was based on the strategy that it was indented to make an entry into an already populated route of air service between London and Dublin with established competitors like British Airways and Aer Lingus. This was the best possible method of penetrating the market by luring the customers with extremely low fare. It is obvious that the 98 fare structure would yield profit because it would have two specific advantages along with being about 50% to 90% lower rate than its competitors.(Fletcher, 2003, 56-57) First, with the lower fare system the company was able to attract better amount of customers and thus was able to penetrate the market which is expectedly advantageous for the long run and secondly, with lower cost infrastructure like lower number of employees the company was able to sustain its position and plough back profit margin in a gradual manner. (Rivkin, 1986, 7) The cost advantage of this company can be enumer ated as follows: (Bhagavan, 2003, 18) On the other hand it was surely proved to be costly for Aer Lingus and British Airways to retaliate against Ryanair's entry into the market rather than accommodate it. The Ryanair was to make an entry with a recognizable stamp with their extremely low fare in the market of populated route of air service between London and Dublin surely it would be a challenge for company like British Airways and Aer Lingus to confront it. These present carriers were to respond in a positive approach to counter the advent of this new market entry. It is easily anticipated that the existing company were in a position to allow any substantial price cut to compete with this new entrant in the field of fare structure because Ryanair was already offering a rock bottom fare and price would not be made possible to drop further for British Airways and Aer Lingus. However, the existing companies British Airways and Aer Lingus were to cut prices at least for an eye wash to make a substantial impact on the custo mers impression. Never the less, even this eyewash was to prove costly because for long serving companies like British Airways it is obvious that the cost analysis and the fiscal balance would be demanding for the two companies. With a huge infrastructure and great number of employees it was certainly be difficult for these two companies to cope with the initial coup. (Lamb, 2004, 225-226) The overall assessment of Ryanair's launch strategy is clear and absolutely effective. Ryanairs basic intention was to penetrate an already populated air market. This was risky but profitable if successful. Secondly, Ryanair was trying to access into the existing customer strata of Aer Lingus and British Airways. Thirdly, Ryanair was trying to create a new breed of passengers with its economy price structure. The fourth point enumerates that the new airline company Ryanair was confident enough about sustaining with this price structure. The fifth point could be enumerated as an aggressive market planning as Ryanair was trying to drive away the existing airline companies from having the prime market share of the industry that were already successful in the said field. Next it could be mentioned that Ryanair was looking for a long term market goal and thereby is ready to sacrifice short term profit. It is also true that the company Ryanair was looking for the business traveller section of the market segment which is logical for this specific route. Lastly it could be stated that Ryanair was scheduling itself as a point to point service provider which is logical for a low priced agency. (Lamb, 2004, 231-32) At this point it would be relevant to mention the response of Aer Lingus and British Airways to counter the advent of Ryanair. Firstly, Aer Lingus and British Airways looked for a price cut to negate the advantage of Ryaair, next, these two companies advertised heavily and banked more on reliability, comfort and class along with incorporating extra services like better food or beverage for example. British Airways installed better security services and a virtually risk free flight for the passengers. British Airways also incorporated better mode of frequency of flight. Alongside these measures British Airways also provided loyalty rewards for the customers. (Dollard, 1999, 79-81) But it was seen that in spite of huge amount of changes in part of infrastructure from the point of view of these two established airline, especially British Airways, Ryanair was proved to be undaunted by these facts and they became one of the most successful airline services of all time depending on their strategy of economic travel principals. The case study of Ryanair has become an icon for students and teachers alike and continues to be a successful model in the parameters of industrial and management success formulations. This specific case study remains to this day as a ground breaking approach in the world of business studies where a high valued industry like airline business is penetrated mainly on the aspects of low priced and economic fare structures. (Dos, 2006, 178) Reference: Rivkin, Jan W; Dogfight over Europe: Ryanair (A); HBSP; Harvard Business School Publishing; Ref: 9-700-115; 1986 Bhagavan, Mukund. Ertekin, Oguz. Geijerman, Peter Budget Airlines Ryanair; High Technology Entrepreneurship 2003; retrieved on 25.03.07 Dos, M; Future of Management Thought Process; Alliance Publications. 2006 Dollard, John; Business Aggression; New Haven and London: Yale University Press. 1999 Fletcher, R; Beliefs and Knowledge: Believing and Knowing; Howard & Price. 2003 Kar, P; History of Pacific and Atlantic Airline; Dasgupta 2006 King, H; Management Today; HBT & Brooks Ltd. 2003 Lamb, Davis; Cult to Culture: The Development of Civilization on the Strategic Strata; National Book Trust. 2004

Essay about The Lottery

Essay about The Lottery Essay about The Lottery Jerry Pan Composition 2, 30232 Character/Conflict Paper 1 June 2013 Human Weakness In The Lottery, Shirley Jackson tells people follow the tradition no matter how ridiculous the tradition can be, and they can even give up their own family and friends to complete the tradition. Later on, people starts to realize the lottery is meaningless, unfair event that needs to sacrifice people and cannot even grow their corns better. We can have more understanding through characters and conflicts. Tessie Hutchinson, protagonist, brings her married daughter into this when she gets chosen by the lottery. Her personality is evil and weak. She does not care about lottery in the beginning, but when she gets chosen, she says â€Å"There is Don and Eva† (642) to change the result of she is going to be stoned. Parents usually think their children are more valuable than themselves, so they would sacrifice their own life for their children, but it does not happen on Tessie. The villagers, antagonist, starts to realize that a blood sacrifice cannot help them with growing crops better, but they still cannot get over with that completely. They still follow the tradition because an old man Warner has a saying, â€Å"Lottery in June, Corn be heavy soon,† (641) but there is no proof on that yet. We also can see villagers start to care less about this tradition from â€Å"because so much of the ritual been forgotten or discarded† (639). Also, there are some complicated rit uals for the lottery, â€Å"but years and years ago this part of the ritual had been allowed to lapse,† (639) we can know that the tradition is slowly being left behind from that text. The conflict in â€Å"The Lottery† is individual vs. Society. Tessie has nothing negative to say to the lottery before drawing; only afterward, when it is too late. She seems like he only one wants to complain about how stupid and pointless this lottery is, but whole villagers still want to stone her. Even â€Å"someone

Info Overload

Info Overload Seth Godin, a management guru youve probably noticed I enjoy reading, recently spoke about how were enduring cognitive overload. Too many choices. I wholeheartedly agree which is why I recently withdrew from three professional organizations. I also canceled a cruise to the Baltics. What started as the trip of a lifetime turned into chaos. Too many choices. Charters, places to visit in each port, too many ports, meal selections, a long list of chores to take care of before leaving. . . I was exhausted and hadnt left home. Then when the tour agent threw an unforeseen choice at me, one that would take a few more dollars, I canceled. Surprised her. She found all these choices fun. To me, however, they threw a burden on the whole experience that was meant to epitomize relaxation. Turned into anything but. Publishing is like that. Marketing is like that. And if you let it, writing can be like that if you cannot decide what project to focus on. What do you want to do with your writing? Not sure? Talk to writers. Go to a conference. Give yourself a month or two to read everything you can get your hands on. Then shut it off and make your plan. Once you design a path, quit letting more ideas filtrate in that will only make you second guess yourself. Everyone has a better way. Better ways are endless. The nature of humans is to develop a better or easier way to accomplish something. The cycle never stops. Your job is to choose a path, develop the plan to the best of your ability, and follow it. If you follow every piece of new advice out there, youll spin in circles forever.

Small and Medium Enterprises in Globalization Era Essay

Small and Medium Enterprises in Globalization Era - Essay Example The researcher states that there is no globally accepted definition of globalization, but for the purpose of this research, the term refers to the process of consolidating the world into one large market. The process avails many goods and services to people across the world with the removal of trade barriers among the trading nations. The process of globalization happens through three channels; flow of capital, the flow of finance and the trade in goods and services. There is also a thought that the same process would mean integrating the economy of one country with the rest of the world. As much as integrating the economy of one country with the rest of the world could mean good for the nation’s economy, the same process would mean a great deal of unfair competition to some businesses. For a better understanding of such an argument, there is a need to consider a scenario where a starting firm from a developing country competing in a giant multinational. There should be an und erstanding of the contribution of small-scale businesses to the economies of such countries. For most of such nations, the industry forms a critical part of the performance of such economies, which calls for a comprehensive policing strategy that will ensure their sustainability. Therefore, the current study analyses the impacts of globalization on the performance of small and medium-scale firms in the sea of the world’s economic powers. The main theme of this work is to weigh the performance of small businesses before and after the invention of globalization and determine the effects of the processes. Globalization signifies the process of liberalization and internationalization that transforms the world into a small village because of the effects realized. There has been a rise in the levels of competition in every field with all nations across the globe engaging in global wars to make their economies sustainable enough for the populations.

Scenario Essay Example | Topics and Well Written Essays - 4000 words

Scenario - Essay Example Loyalty and vision are both essential and provide employees with a pursuing path. In this report, an elaborate study will be presented which will determine the responsibilities and performance of the employees. Besides this, analysis will also signify the need for developing interpersonal and transferable skills. The organizations require that the employees work together and develop the strategies which help them in appropriate problem solving. All these studies signify the need for developing self-awareness and promote teamwork. This highlights the skills of individuals and presents a conclusion which proposes the ways through which useful human resource can be gathered by the organization. TASK # 1: DETERMINE OWN RESPONSIBILITIES AND PERFORMANCE 1.1 MANCHESTER COLLEGE LIP FOR DEVELOPING RESPONSIBILITIES AND PERFORMANCE OBJECTIVES Performance monitoring process is essential for individuals as it helps them in defining the career scope. The individuals require appropriate planning fo r setting goals and performing all the relevant actions required for progressing. Measuring the activities must be done through adequate planning, implementing, monitoring and reviewing the plan. This requires evaluating the needs, measuring impact and designing the services which are required for progressing within the relevantly designed model. (ACC, 2009) The measure of the responsibilities and performance makes the individual aware of the plan of action required to follow. Defining the scope of development can be done through the use of this model. For the individuals, the plan should be structured using all the available information which has been provided through the LIP model provided at the Manchester College. Three Months Acquire the expertise which reflects on the Academic performance. Plan and structure goals acquired for the future. Assess the current situation and develop an understanding of the goals which need to be acquired. Categorize the significance of job and ali gn it with the course which is being studied. Assess the support required for learning. Six Months The course learned and its relevant application with the job. Compare all the skills which include interpersonal and communication skills and how they may assist in acquiring the gains in the future. Prepare for the studies ahead of time after reviewing the date of the curriculum. Prepare for the assessment and rate the course preparation while studying the course. Nine Months Acquire complete knowledge and skills required for the training. Measure the competencies and further develop the skills keeping in mind the SMART goals. Enhance the technical knowledge and skills. Set own personal targets and ensure that no compromise is made while acquiring those targets. The performance objectives developed from the model will assist with the progress and create a whole new level of competence. 1.2 ACTION PLAN USING THE SMART TARGETS Goal setting is an essential process for completing the goal s. It is effective as it identifies all the facets and highlights all the hurdles which may arise during the success phase. The individual goals which are made determine the accomplishment of the strategic goals. The goal setting theory is one of the most influential and practical theories. Thousands of companies across the globe use this

Summary of 3 Men in a Boat Essay Example for Free

Summary of 3 Men in a Boat Essay Three Men in a Boat is a deceptively simple story: three friends take a boating holiday on the River Thames. At first sight this does not seem a likely plot for a classic work of comedy, and the fact that it was written in the late Victorian period and was an instant bestseller seems even harder to believe. Nowadays a sense of humour does not immediately spring to mind as a defining characteristic of the Victorians, particular as Queen Victoria herself is famous for the remark, ‘We are not amused!’ Jerome K. Jerome later wrote, ‘I did not intend to write a funny book, at first. I did not know I was a humorist. I never have been sure about it. In the middle ages, I should probably have gone about preaching and got myself burnt or hanged.’ Although the book was a huge success with the reading public, Jerome was lucky that it was not killed off by the reviews. ‘Of course it was damned by the critics,’ Jerome observed. ‘One might have imagined – to read some of them – that the British Empire was in danger. One Church dignitary went about the country denouncing me. Punch was especially indignant, scenting an insidious attempt to introduce â€Å"new humour† into comic literature.’ The humour lies not in the plot, but in the detail. A relaxing holiday on the river, rowing and sailing upstream, seeing the sights, and camping in the boat during overnight stops – what could possibly go wrong? The answer, of course, is just about everything, and it is the antics of the three men with their differering attitudes and approaches to the various problems that make the book so funny. On the periphery, there is also the dog Montmorency, a thoroughly anarchic figure whose practical solution to their difficulties usually consists of getting out of the way until all the fuss dies down. Most of the humour comes from comic set pieces, such as the agony of putting up a tent in adverse weather conditions. In some cases, episodes that still raise a laugh (because they are based on peren nial problems like finding the correct train at a railway station) were actually topical jokes. Waterloo station was considered a confusing mess of platforms that it was almost impossible to find your way around, and the idea of bribing a train driver to take you wherever you want to go appeals as much to the modern railway user as it did to the Victorians. Indeed, the whole book was topical, because a river boating holiday had only become fashionable a decade before, and part of the book’s success was due to the fact that boating on the Thames was the latest craze at the time it was published. The book also broke new ground with its subject matter and with its protagonists. The most popular books of the day were generally adventures with dashing heroes, by authors such as H. Rider Haggard, Rudyard Kipling and Robert Louis Stevenson. A book about three ordinary men and their minor but hilarious adventures on the river was something totally new. Also new was the structure of the book, though whether by accident or design is unclear. The structure is completely unbalanced, since it takes the first quarter of the book to discuss and plan the trip and get them onto the river, while the return journey is wrapped up in just eleven pages. The trip on the river is really just a frame on which to hang the various anecdotes and digressions that contain much of the humour. At intervals, and often sitting uncomfortably within the string of anecdotes and incidents, Jerome provides straight descriptive passages in a guidebook style, noting the places they are passing and their history. Sometimes he overdoes things, with fantasies such as a long description of how King John signed the Magna Carta at Runnymede. He seems to be trying to convey the idle thoughts and flights of fancy inspired by locations of such historical importance, but this does not always work. In general, his shorter descriptions succeed far better in creating the illusion of a real trip on the river. Jerome was very well acquainted with the river, having made many trips on it with friends and even spending his honeymoon there with his new bride, immediately before writing the book. He certainly drew on previous experiences, and the three men he writes about had real counterparts – Jerome himself was the narrator ‘J.’, ‘George’ was based on a George Wingrave, and ‘Harris’ on Carl Hentschel. Only the dog, Montmorency, was entirely imaginary. Perhaps the key to the success of Three Men in a Boat lies in its combination of simplicity and set-piece humorous incidents, most of which have a timeless, universal appeal. The book has been translated into many languages and repeatedly adapted for television. It is probably as popular today as when first published, because much of the language seems so fresh and modern. The book is narrated in the first person by the author, who is refered to as J by his friends. It begins with J, and his friends harris and George, deciding to take a boat trip up the Thames from Kingston to oxford,and then back again (the book was written in 1888, when boating on the Thames was enormously popular). They are unanimous in agreeing that this is a good idea (except for Js dog, Montmorency, who doesnt care for boating). They have trouble getting packed, and in the morning Harris and J take a train to Kingston, where the boat is waiting for them. George is joining them later when he has finished his work at the bank. they row up passt Hampton Court, where Harris describes an incident when he got lost in Hampton Court maze with some friends (this is one of the funniest parts of the book). George joines the party, and they have trouble towing the boat, and later they have even more trouble trying to put the cover over the boat for the night. they all get fed up with each other, but cheer up when they have a good tea. There is a long passage about the signing of Magna Carta (there are several passages like this in the book, where the author gets serious for a bit). They have various other mishaps as they travel up the river, like the time when they are having tinned pineapple for tea, and cant find the tin-opener. They spend a lot of time trying to open it with no success. And there are stories of other trips they made up the river, like the time J was ou tin a aboat with his cousin, and they thought they were going crazy because they couldnt find Wallingford Lock (it turns out the lock had been demolished some years earlier). And ther ere is the time when they are in an inn which has a stuffed trout in a case on the wall, and several different people come in and claim to have been the one who caught it, but when George stands on a chair to look at it, he knocks it down and it breaks it turns out to be plaster of Paris! When they reach Oxford, and start to travel bac, it starts to rain, and they arent enjoying themselves somuch. So they abandon the boat and take the train back to London, where they go to a show and then have a good dinner in a restaurant. They make a toast Heres to three men well out of a boat!

Romeo and Juliet who is to blame? :: essays research papers

Throughout time, there have been many tragedies cause by romance. For example, the play Romeo and Juliet, by William Shakespeare, is known for its romantic tragedy between two star-crossed lovers. With all the deaths, who is truly to blame for Romeo and Juliet's deaths? Friar Laurence is most to blame for many obvious, yet overlooked reasons. The forbidden wedding of Romeo and Juliet could not have happened without the Friar. First of all, the Friar unwisely agreed to marry Romeo and Juliet, even though he knows it will cause later problems. In the beginning, the Friar thinks that "...this alliance may so happy prove/ To turn your households' rancor to pure love." (II iv 91-92) This shows that the Friar has a slight hope of their marriage possibly working. Therefore, he decides to marry the two lovers. However, as time moves on, the Friar lets on that he has regrets about the marriage. The Friar feels that "too swift arrives as tardy as too slow." (II vi 15) In other words, the Friar means that he senses that this whole wedding is happening too fast and starts to have second thoughts. If the Friar had thought this important decision clearly through, he may have prevented many future tragedies. Therefore, the Friar knows all along that, "These violent delights have violent ends." (II vi 9) The Friar knew that this is an impossible situation, which if made possible by himself will without a doubt end up in tragedy in one way or another. Under these conditions, as the Friar predicts, Romeo sinks into a deep depression; as a result of the fact that he cannot see his wife. Similarly, Juliet becomes depressed and is grieving over the truth of her and Romeo's separation. Without the Friar the two lovers would not have been married, which would have prevented both depressions and future problems to come. The Friar is responsible for many problems as well, as assisting Juliet with her "death" plan. When Romeo and Juliet realize they can’t be together, and Juliet is expected to marry Paris, she needs an escape plan. Juliet pays a visit to the Friar, who creates a plan for Juliet to fake her death with a sleeping potion. When Juliet asks the Friar to help her break free from her wedding with Paris, he replies that: If, rather than to marry County Paris, Thou has the strength of will to slay thyself;

Media Influences

When we as individuals have the desire to learn more about current events and the condition of the world it is only natural that we turn our focus towards the mediums that broadcast the information in which we are seeking. These information sources can be televisions, newspapers, magazines, and/or the most recent technological phenomenon, known as the internet. As of late, devices such as the television have been proven to be much more than just an amusement for many Americans.With awareness of the power that television possesses, it has arguably become a given that the content broadcasted through a television also possesses great influence. The media is becoming an ever more powerful force in shaping the world's perception of itself. An individual's struggle to develop, and maintain a unique identity and self-understanding apart from media's influence is steadily becoming increasingly difficult for the youths of today.When the people of the world absorb the many manifestations of th e media they believe they are simply viewing reality, but in actuality, the media often proves itself it to be the sole instigator of stereotypes, as well as the creator of adverse social problems that often plague our society. Personally, I believe in order to eliminate the stereotypes that the media generates the public must have a heightened awareness of both the existence of as well as the potential damage caused by these unrealistic and/or stereotypical images and messages we are bombarded with daily.Unfortunately, and just as it was discussed in the ‘Killing Us Softly’ video, these detrimental messages are difficult to fight and to even identify effectively because of the ways in which they are â€Å"wholesomely† or â€Å"harmlessly† presented via advertising. Overwhelming amounts of time and money are devoted to raising a small, specially selected portion of the population as models of physical perfection – and ‘Killing Us Softlyâ€℠¢ creator Jean Kilbourne exclaims, â€Å"These body types practically do not exist! For the most part, the types of people we see in the media are television and movie celebrities, fashion models, and sports figures. It is one thing to be acknowledged for one’s achievements, but the issue lies in that the glamorous ways in which these occupations are portrayed by the media are seemingly impossible to separate from the physical appearance of the people who hold them.The glamour that surrounds the media presentation of the lives and careers of these individuals extends, not surprisingly, to the clothes that they wear and the way that they look. One example solidifying this would be the fact that many celebrities, like Jennifer Lopez and Paris Hilton, create their own clothing and perfume merchandise lines, and both are prospering due to the constant bombardment of self improvement that television urges teenagers to make.In fact, so much attention is given to celebrity appearan ces that entire television programs are devoted to little else but visual exploitation of celebrity clothing, and their tangible products of their latest fad workouts – so we too, as common folk can also aspire to be the dangerously skinny, 6’2’’, 97 pound beauty with the flawless skin and natural stage presence†¦achieving such characteristics is no sweat, right?The media presentation of the celebrity body has a single unifying image, regardless of the specific job title of a given celebrity. It can be argued that, because the media portrays celebrities' bodies as attractive, desirable, and â€Å"good,† they become national symbols of these characteristics. On the contrary, bodies that do not meet this lofty goal frequently are, consciously or unconsciously, regarded as â€Å"bad† or ugly. Consider the ‘successfully’ popular advertising campaign used by Subway, the national fast food sandwich chain. Jared,† the  "star† of the recent number of television commercials, supposedly lost hundreds of pounds while on a diet consisting mainly of the chain's sandwiches. Jared's â€Å"before† pictures show him considerably larger than his current size, but they also show him alone, with no friends or family. In stark contrast, however, his â€Å"after† action shots consistently show him not only thinner, but also constantly in the presence of a beautiful woman. Although this is not always the case,) the advertising message here is clear and simple: being fat/not part of the 1% of the population that most models’ bodies fall into is considered to be the equivalent and/or predictor of one’s life being bad, ugly, unhappy and lonely; while being thin/having no source of natural body fat leaves one happy and with attractive partner. Through these commercials, Jared has assumed celebrity status, solely on the basis that his body has changed to approximate more closely to th e current standard of what the media considers to be attractive.In truth, there is a huge difference between the male and female body types glorified in the media and those of the public at large. For women, â€Å"desirable† physical characteristics (as they are portrayed in the media) include being thin, long-legged, slim-hipped, and large-breasted. In addition, the media-portrayed â€Å"desirable† physical characteristics for men include being muscular and possessing a full head of hair. While this has been the normal projection of a â€Å"desirable† man for decades, in some cases this desirable form has also been altered to an extreme (much like the unrealistic physical expectations of women. Just like the counterpart Barbie dolls, G. I Joe has evolved into a highly influential and popular action figure that displays levels of muscularity far exceeding the outer limits of actual human attainment. Thus, the unrealistic evolution of both Barbie and G. I Joe may seem insignificant, but in truth it reflects an ever changing and demanding projection of the human body that has been fabricated by none other than, the mass media.In the gap between what is absolutely beautiful in the eyes of the media and the physical reality of the popular majority, it seems as though nearly everyone, at some point in his or her life attempts to alter him- or herself in a physical way, in order to conform more closely to the marketed â€Å"norm† of attractiveness and desirability. Television, magazines, and newspapers are filled with advertisements promoting self-loathing attitudes, while offering â€Å"miracle,† and body-altering â€Å"cures. The body that does not conform to a sexy, sleek stereotype becomes a thing to be hated, improved upon, and generally tortured into submission. Again, in the video we watched, media activist Jean Kilbourne concludes that, â€Å"Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight. † Ultimately, the unachievable presentation of the human body in the media leads to many outlets that can harm/distort the average human being’s perception of themselves.The changes a person must make in order to become what the media considers to be beautiful leads to many problems such as: disordered eating, including anorexia, bulimia, over-exercising, excessive dieting, and over-anxiety over food (just to name a few. ) While most of the population recovering from disordered eating is still predominately composed of women, the number of men with disordered and dangerous eating habits as well as distorted body images is reportedly on the rise.In addition to inevitable physical damage, intangible psychological harm results from body image problems to which the media contributes greatly and regularly. The perception that a single, narrow range of body types is acceptable and healthy for men an d women is not only in error, but contributes to widespread social discontent. Instead of celebrating the diversity and beauty of the human form, the media stifles our desire to feel comfortable with ourselves.

Reflective practice Essay

Reflective practice is improving the quality of service provided, thinking back over a situation or activity, developing a different approach and gaining new insight into a new way of learning. The importance of reflective practice it to aim to continually progress to improve or change approaches, strategies and actions. To focus on what has worked well and what needs to be improved, provides clarity, to consider new approaches and learning, enables everything to be taken into account, to develop great awareness and benefit to pupils and setting and individual of improved performance. Standards such as the Essential Standards, the Code of Practice for Social Care Workers etc. tell us how we should be working. We can use them to think about the way we work and measure ourselves against them. Informing own learning, helping one to think about professional development and providing a way of identifying what is required for good practice. Own values may affect working practice by not respecting others who do not share your values, belief systems and experiences. Conflict with own values, belief experiences affecting approach to support teaching and learning e.g. motivation, respect, fairness , creativity. By favouring those who share your values, belief systems and experiences. Fostering understanding of others views and perspectives. People will respond and react different ways to constructive feedback such as agreeing with what is being said, expressing desire to improve, asking questions, looking for reassurance, being defensive and expressing anxiety over what is being said. The importance of seeking positive feedback to improve practice and inform development is to evaluate own performance. To raise awareness of strength, identify areas for improvement, what actions is to be taken to improve performance, to show you are able to learn and listen to others and to identify what works well. 2.3 The importance of using feedback to improve own practice is to ensure it meets the individuals needs, shows respect for the views of others and that you have listened to there views. Enables you to develop new approaches and ways of thinking also enables you to apply the insight you have gained. Effective feedback develops confidence, competence and motivates. A personal development plan will record information such as regular view of personal development, use reflective journal to consider progress made, evidence of achievement e.g. certificates, review goals and actions, agreed objectives for development. Sources of support for planning and reviewing own development could be mentor, teacher, local authority, training provider, awarding organisations, further or higher education institutions, appraisals, learn direct, training development agency for schools. The role of other will help us to provide grater insight, think about the impact practice has on others,working with others may also give development opportunities such as training, qualifications, shadowing experience colleagues. provide us with information and new ideas and these can come from other who may include carers, advocates, supervisor, mentor teacher and other professional. The benefit of using a personal development plan is to focus on what one wants to achieve and how to do it, to develop greater self-awareness of training needs, using reflection and structured planning on how to meet own goals and to increase own understanding of how to meet identified needs.

Biography of Carl R. Rogers

Biography of Carl R. Rogers Free Online Research Papers Carl R. Rogers (1902-1987) was an American psychologist born in Oak Park, Illinois. His parents raised him in a strict and uncompromising religious and ethical atmosphere. His father was a civil engineer and his mother was a housewife and devout Christian. His description of his early life revealed the two main trends that reflected in his later work. The first was the concern with moral and ethical matters. The second was the respect for the methods of science. Rogers started his college education at the University of Wisconsin, majoring in agriculture, but after two years he changed his professional goals and decided to enter the ministry. At age 20, during a trip to China for an international Christian conference, he started to observe commitments to other religious doctrines as well as the bitter mutual hatreds of French and German people, who he thought otherwise seemed to be likable individuals. He attended a seminar entitled Why am I joining the Ministry? Although he was deeply concerned about questions regarding the meaning of life for individuals, Rogers had doubts about specific religious doctrines. Therefore, he chose to leave the seminary, to work in the field of child guidance, and to think of himself as a clinical psychologist. Rogers then attended Teachers College, Columbia University, obtaining a M.A. in 1928 and a PhD in 1931. While completing his doctorial work, he was evolved in child study at the Society for Prevention of Cruelty to Children in Rochester, New York. He became the agency’s director in 1930. His education exposed him to both the dynamic views of Freud and the rigorous experimental methods then prevalent at Teacher College. He felt pulled in different directions between the developments of two somewhat divergent trends. In his later years he represented an effort to integrate the religious with the scientific, the intuitive with the objective, and the clinical with the statistical. In 1945, he was invited to set up a counseling center at University of Chicago. While working there he published his best work Client-centered Therapy, where he outlines his basic theory. He referred to it as counseling rather than psychotherapy. The basic elements of Carl Roger’s new way of therapy was to have a more personal relationship with the patient to help the patient reach a state of realization that they can help themselves. He did this by pushing the patient towards growth, great stress on the immediate situation rather than the past. This way the person is able to use the therapy as a way to reach a better sense of self, rather than living in an irrational world. Rogers’s theory had come to be categorized as the phenomenal field – the space of perceptions that makes up our experience. The individual constructs this inner world of experience, and the construction reflects not only the outer world of reality but the inner world of personal needs, goals, and beliefs. Inner psychological needs shape the subjective experiences that we interpret as objectively real. The key structural concept for Rogers was the self – the organization of perceptions and experiences associated with the â€Å"self†, â€Å"me,† or â€Å"I.† Also important is the concept of the ideal self, or the self concept the person would most like to possess. Although the self changes, it always retains this patterned, integrated, organized quality. Since the organized quality endures over time and characterized the individual, the self is a personality structure. Person-centered therapy is the application of the person-centered approach to the therapy situation. Other applications include a theory of personality, interpersonal relations, education, nursing, cross-cultural relations and other helping professions and situations. The application to education has a large robust research tradition similar to that of therapy. Rogers described the approach to education in Client-Centered Therapy and wrote Freedom to Learn devoted exclusively to the subject in 1969. Freedom to Learn was revised two times. The new Learner-Centered Model is similar in many regards to this classical person-centered approach to education. The application to cross-cultural relations has involved workshops in highly stressful situations and global locations including conflicts and challenges in South Africa, Central America, and Ireland. This work resulted in a Nobel Peace Prize nomination for Rogers. Research Papers on Biography of Carl R. RogersThree Concepts of PsychodynamicEffects of Television Violence on ChildrenArguments for Physician-Assisted Suicide (PAS)Comparison: Letter from Birmingham and CritoPersonal Experience with Teen PregnancyInfluences of Socio-Economic Status of Married MalesRelationship between Media Coverage and Social andHip-Hop is ArtStandardized TestingResearch Process Part One

Learn Basic Spanish With These 15 Free Printables

Learn Basic Spanish With These 15 Free Printables These free Spanish printables will help you learn, review, and reinforce basic Spanish words and phrases. Included are printables to help you learn numbers, colors, and the alphabet. If its not already clear, printables here just means that the material can be printed off. In fact, theyre made specifically to be printed; you can save them for free and take them anywhere with you, or use them to teach others basic Spanish. For more Spanish language learning resources, consider these free Spanish worksheets that will help you reinforce your skills. If youd like to learn another language, there are also some free French worksheets to help you with that. Learn Spanish Numbers With These Free Printables These free printables will help you learn and review numbers in Spanish from 1 to 100. There are flashcards, number of the day activities, and triangle puzzles. Printable Spanish Flashcards (Numbers 1-12): Create your own flashcards to learn Spanish numbers 1 through 12.Spanish Numbers 1-20 Flash Cards: Print out these free Spanish flashcards so kids can learn their Spanish numbers.Spanish Number of the Day: A printable so students can focus on one Spanish number a day.Spanish Numbers 0-15 Triangle Puzzles: Solve the triangle puzzles by matching up the English number word with the Spanish number word. Free Spanish Alphabet Printables Learn the Spanish alphabet with these free printables withich include sheets with the complete alphabet and coloring pages. The Spanish Alphabet: Print this full Spanish alphabet to learn the ABCs.Complete Spanish Alphabet: A list of all the Spanish letters with pronunciation examples, the name of the letters, and a comparison to the pronunciation of English letters.Spanish ABC Coloring Pages: These free, printable coloring pages feature each letter of the Spanish alphabet along with an item that starts with that letter as well as the name of that item. Both uppercase and lowercase coloring pages are available.Spanish Alphabet Chart: A Spanish alphabet chart whether each letter has a picture along with the word. Learn Spanish Colors With Free Printables Review all the Spanish words for colors with these identification and crossword printables. Los Colores: Learn the colors in Spanish by playing a crossword that helps form the association between the word and the color.Spanish Colors: A simple lesson that teaches you Spanish colors. Just scroll down the page to see the English and Spanish words next to each other painted in the color theyre describing.Spanish Color Clouds: This is nearly identical to the previous document except that this one has each color on a separate page and no English translation. Instead, a colored cloud is shown to explain what the Spanish word means. More Free Spanish Printables Here are some more free Spanish printables to help you learn greetings, vocabulary, animals, opposites, items around the house, feelings, and parts of the body. Label Things Around Your House: This file contains lots of ordinary household items in both Spanish and English. You can print and cut out the Spanish terms and place them around your house for easy learning.Feelings In Spanish: Use this lesson to learn emotions in Spanish, both by looking at images and reading through the text.Opposites Cards: Print off this set of opposite cards to learn Spanish words that are opposites of each other. Be sure to fold the paper down the center to separate the two sets of words.Parts of the Head: This drawing labels each part of the head and face along with both the English and Spanish word.

Sources work Assignment Example | Topics and Well Written Essays - 500 words

Sources work - Assignment Example Bernard (2011) claims that the smoke has very high toxicity levels so harmful to the human life given the amount of chemicals contained in the cigarette. He goes ahead to quite cite the actual fact that toxicologists and health care professionals have gone a long way in finding several harmful chemicals in the cigarette. Cigarettes are the most popular, most addictive and the deadliest form of tobacco ever to be used (World Health Organization). These contrasting ideas between smoking enthusiasts (revelers) and the equally enthusiastic dissidents create an interesting discovery of facts about smoking. If there is proof that smoking kills, with health professional’s strong campaigning against the ‘vice’, then why is the number of smokers increasing day after day? The US National Cancer Institute brings out the observation that some of the facts leading to someone talking up smoking may just be a social issue as opposed to personal or medical issue. Actually, smokin g has never been proved to cure any health problem apart from allegations by some health researchers that Cannabis has some medical content (Kobus). The review of this work therefore seeks to point out the effects of smoking to the body of the smoker and those who are physically close to him/her. This will also seek to establish whether smoking in public should be Okayed as a legal aspect of life or be deemed illegal by the law. A report on smoking was as released on September 17th 2009 by Dr. Jen Doe and Dr. Chris DeSanto had very comprehensive information about effects of smoking. These two medical professionals are members of the Georgetown Hospitals Community Pediatrics Program and have served as campaigners for Tobacco Free Kids in America. Their work was seconded strongly by the American Medical Student Association having produced accurate reports on kids and smoking (Doe and DeSanto). This article about children and smoking reflects on effects of smoking by

Marketing management and strategy - The UK music industry Essay

Marketing management and strategy - The UK music industry - Essay Example The UK music industry is facing dramatic changes caused by shifts in the patterns people buy music tracks and albums. Online music distribution is changing the rules of the market introducing both major threats and growth opportunities for music labels and distributors. Whereas increased download opportunities and digital format preferences are threatening traditional music specialty stores, legal music websites and music producers have to find creative ways to fight back internet piracy to achieve targeted rates of returns. Online market demand is dominated by teenagers who have shifted their purchases from singles CDs to mostly illegal downloads of singles tracks, stimulated by continually evolving software and P2P networks. In order to survive, market players have to reconsider their strategies and value propositions – by mergers of music labels; flexible pricing and value-added offers by online distributors and active ethical campaigns, the challenge before these companies is to convert the internet medium from a threat to copyrighted material into an effective distribution channel. b. Analysing the competitive impairment using Porter's five forces Rivalry among competing sellers in the industry - rivalry among legal internet music sites is not too intensive, because the legal online download industry is underdeveloped and growing at a very high speed, which means that companies gain market share from a rising number of new customers, converting their downloads from illegal to legal. Apple iTunes has over 70% of the market, which places it into an almost monopolistic position as a market leader. Still, rivalry is expected to increase, as the number of competitors increases, and as customers can easily switch from 1 site to the other (except for Apple and Sony that sell music in formats compatible for their own products). Competitive pressure from substitute products - substitute "products" for online distributors can be considered to be rival traditional distributors for example. The power of substitute distributors is low, because the internet medium provides lower costs, greater flexibility, speed and value propositions as compared to traditional music retailers. Potential entry of new competitors - relatively low costs for set-up and management of web-sites for download mean low entry barriers. Entry of new competitors is likely to be attracted by the growing number of legal sales (from 100,000 to 500,000 by August 2004). The bargaining power of suppliers - suppliers for online music distributors are music producers. Provided there are only 5 major music producers that hold the exclusive rights for famous artistes and musicians, the bargaining power of suppliers is big in terms of price settings - e.g. the music label get 65p of a typical 99 p download. Suppliers include the 5 major labels and smaller independent music labels. Consolidation among big labels (Sony and BMG) is likely to increase bargaining power of suppliers. The bargaining power of buyers of the product - the power of buyers is big in terms that surfers, using new software and P2P networks are shaping the face of the industry. Online distributors have to find ways to attract and retain customers by stimulating them to actually make purchases and switch to legal downloads. c. The impact of the Internet on the competitive environment Internet is the trigger of the digital music revolution. It has changed the whole music industry thus forcing music companies and artistes to reconsider the way music is being sold and distributed. Internet has a number of positive influences on music companies. Through this popular and easily accessible medium artistes and companies have access to a wider global audience and have opened up new revenue streams. Internet has also diminished the bargaining po

VOLUNTARY SUSTAINABILITY DISCLOSURE (Accounting) Essay

VOLUNTARY SUSTAINABILITY DISCLOSURE (Accounting) - Essay Example It may be argued that the above definition portrays a simplistic view of sustainability. Hence, one of the greatest difficulties encountered by corporations is to break down the sustainability phenomenon into objective goals. According to O’Dwyer’s definition of what he terms as managerial capture, corporations must define sustainability for themselves keeping in view their primary concern of shareholder wealth maximization (O’Dwyer, 2003). This has called into question the existence of the â€Å"social† aspect in â€Å"corporate social responsibility†. Sustainability must not be viewed from organization’s perspective; rather, it should be viewed from the perspective of the holistic ecosystem. Owing to an increased focus towards sustainability in the corporate world, there have been expectations from accountants to adopt an influential role in using sustainability in a positive way to enable stakeholders achieve their goals. The environmental impact of the firm’s operations on its assets, liabilities, revenues and costs has been one way of incorporating sustainability into financial statements. ... â€Å"Integrated reporting† has, therefore, evolved as a relatively new concept which reflects KPIs depicting the organization’s economic, social and environmental performance (Gould, 2011). This, however, requires managerial co ordination and collaboration across all organizational levels and that the processes for gathering non-financial data are similar to those for financial reporting. Integrated reporting may not be possible even with a holistic reporting of social and environmental risks. Quantifying such non-financial information and developing appropriate KPIs for it is in itself may present a challenging task. Considering the trend towards sustainability reporting, various tools and techniques have been developed for accountants to incorporate this. Accounting like its social sciences counterparts relates to socio-economic framework of the society. Traditional experiments in the field have focused on multi-column accounting, triple-entry record keeping and the more recent, narrative disclosures (Bebbington, Brown, & Frame, 2007). Some quantification of data has been made including the number of workers employed, emissions resulting from use of product, use of resources versus the amount of final product produced etc. Researchers have called on placing greater emphasis on stakeholders to provide for multi-layered accounts and address power differentials in the social and environmental reporting (Bebbington, Brown, & Frame, 2007). Therefore, a transition is being made from the â€Å"monologic† accounting practices to â€Å"polyvocal citizenship† approach (Gray, Dey, Owen, Evans, & Zadek, 1997). Procedures such as SAMs (Sustainability Assessment Modeling Systems) have been adopted in the U.K whereby costs that were traditionally considered

The Geotechnical Engineering On Soil Engineering Essay

The Geotechnical Engineering On Soil Engineering Essay Many soils can prove problematic in geotechnical engineering since they can expand, collapse, undergo excessive settlement, have a distinct lack of strength or be corrosive. Thus different soils have different weaknesses and cause different problems this problems can range from a small crack in the wall to a sinkhole that destroys a town. During the viability analysis and planning stages of projects that involves infrastructure, it is important to identify problematic soils since this could save costs and/or redesign of the project later on. If it is noted before the project is started the project can be relocated or the soil adjusted to meet the projects demands. A portion of the Gautrain rail, approximately 16 km, from Pretoria to Centurion traverse on dolomitic grounds. Of this 16 km about 5.8 km of the rail were constructed on viaduct with the remaining portion directly on ground level. It is known that the construction on the problem soil dolomite is difficult. When a development is undertaken on dolomite it requires special investigations that are conducted by specialist in the investigation of dolomitic terrain. Developed areas such as Gauteng have high levels of urbanisation. The construction on dolomite in these areas poses a potential risk to the safety of many people and the structures in which they work and live. In this report the geology of dolomite, were it can be found, why the soil is considered problematic as well as the solutions and improvements that can be done to be able to build on dolomite will be discussed. 2. Location and distribution Detailed soil maps would be a first choice of information source in a civil construction project when information on the soil type is needed. But with the exception of certain metropolitan areas of the Western Cape and the Gauteng Provence, detailed soil maps are not often available (P Page-Green, 2008). A combination of aspects such as topography, climate and the soil pattern are the basic fundamentals of South African soil maps. There are two major dolomite occurrences in South Africa namely, in the Transvaal Sequence the Chuniespoort Group and in Griqualand west Sequence the Campbell Group (Wagener F von M, 1985). Soils that develop on dolomite have unique problems. These soils are best identified from standard geological maps. When constructing on dolomite it is crucial that the extent of the problem is identified well in advance thus the use of soil maps during construction is normally redundant. It is not always easy to detect dolomitic soils since it is not normally directly exposed to the surface. Roughly speaking about 25% of the Gauteng province, and parts of Mpumalanga, Limpopo and the Northern Province are underlain by dolomite. These areas can be seen on the geological maps below were the blue parts are the dolomite.http://t3.gstatic.com/images?q=tbn:ANd9GcSGUgF0OReutcRPt8uC2klISB-nMc-Adm_G0YlBqowa1WYU14FPZQhttp://t3.gstatic.com/images?q=tbn:ANd9GcSGUgF0OReutcRPt8uC2klISB-nMc-Adm_G0YlBqowa1WYU14FP ZQ Figure : Distribution of dolomite in Gauteng Figure : Distribution of dolomite in South Africa (Council for Geocience, 2008) On the map bellow it can be seen that the area between centurion and Pretoria were the rail of the Gautrain was constructed is underlain by dolomite. The band of dolomite surrounds the granitic dome of Johannesburg Figure : Geological map of the area surrounding the Gautrain site (Gautrain,2009) 3. Geology of Dolomite Ancient carbonate rocks contains predominantly two minerals namely calcite (CaCO3) or dolomite (CaMg(CO3)2).  A carbonate rock is known as limestone if it is dominated by calcite (more than 95% with less than 5% dolomite), when it is dominated by dolomite (the mineral) it is called dolomite (the rock) (Warren, 2000). When dolomite is in a rock formation it contains more than 90% dolomite with the remaining portion being calcite, detrital minerals and chert. Very few sedimentary dolomites are strictly stoichiometric, i.e. CaMg(CO3)2, and can be better represented as: Ca(1+x)Mg(1-x)(CO3)2, by encompassing the range from calcian to magnesian dolomites (Warren, 2000). Dolomite is one of the 8 major problem soils (Expansive, Dispersive, Collapsible, Saline, Acid sulphate containing material, Compressive, dolomitic, and soils prone to liquefaction) found in South Africa (P Page-Green, 2008). Dolomite which is a rock containing calcium-magnesium carbonates have a distinctive elephant skin texture when weathered by even slightly acidic water. Figure : Elephant skin weathering of dolomite (Council for Geocience, 2008) This weathering occurs when water takes up carbon dioxide from either the atmosphere or the soil to for a weak carbonic acid. It takes up the most carbon dioxide from the soil since it contains 90% more than the atmosfhere. Dolomite has a higher solubility that other rocks with the significant solution observed in months or years since the dissolution processes is slowly in slightly acidic water. Elephant skin weathering of Dolomite This process may be represented with the following chemistry equation: CaMg(CO3)2 + 2 H2CO3  Ã‚   à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Ã‚   Ca(HCO3)2 + Mg(HCO3)2 The dissolution process thus leads to the formation of underground caves and or cavities. After this weathering process has taken place the formation of Wad, a complex residual soil mantle occurs which then overlays the dolomite bedrock. The known characteristics for this weak Wad material are low density, highly erodible and highly compressible. These characteristics of the soil make it unsuitable for foundation building on top of it. Within this Wad layer very hard chert can be found ranging from 7mm to 1m in depth. This chert (silica) forms bands that are discontinuous and since it is found in the soft Wad it is unsuitable to support a foundation. Within the soil strata flouters or otherwise known as boulders of solid rock are present. These flouters are formed due to pinnacles that have either fallen or have been undermined. The floaters are surrounded by soil making construction on it hazardous since the size of the floater and the strength of the soil undelaying it is not known. The bedrock of dolomitic strata consists of a series of rock pinnacles. These pinnacles are normally between 10 20 m in length. In boreholes drilled just 10 m apart the bedrock depth can differ by 30m or more. The depth of the solid bedrock from ground level can vary from a few meters to depths that are greater than 100 meters. In the case of the Gautrain the solid bedrock was found 30 meters below the ground surface at some of the sites. It is not easy to determine where the bedrock is. Thus specialised drillings (inspection holes) need to be made to determine the location of the solid bedrock. These holes are drilled to ensure that a foundation is not build on a floater or on the hard chert layer. 4. Why the soil is problematic Two of the mayor problems associated with dolomite are the formation of sinkholes and dolines. 4.1 Sinkholes As the dolomite dissolute cavities form which leads to the formation of cracks in the form of an arch. These cracks get wider and longer as the soil is eroded and the cavities get bigger. When the underlying soil is triggered in the middle by a disturbing agent or the cavities get big enough a sinkhole is formed. With small sinkholes the cross-section resembles a bottleneck as soil falls through a cavity. Sinkholes can occurs suddenly or over time and forms a hole ranging in sizes. The sinkhole can be classified in terms of its size as proposed by Buttrick and Van Schalkwyk, as shown in the table below. Maximum diameter of surface manifestation (m) Terminology Small sinkhole 2 5 Medium-size sinkhole 5 15 Large sinkhole > 15 Very large sinkhole Table 1. Suggested classification of sinkholes in terms of size (Buttrick Van Schalkwyk, 1995) Figure : the formation of a sinkhole The formation of sinkholes can directly be linked to the changes in the water table. Almost all sinkhole formations are due to human activities. These activities include the dewatering due to mines, leaking utility services and abstraction of ground water. Sinkholes can be disastrous and can lead to loss of property or live as noted in the past. 4.2 Dolines Dolines can be described as an enclosed depression. Dolines form as a result of the compression of the dolomite residuum at certain depths. There are two main types of dolines namely dewatering type and saturation type. There is another type of doline that is referred to as a partially developed sinkhole which is caused by the erosion of the subsurface materials (Council for Geocience, 2008). Dewatering-type Doline A dewatering-type doline occurs gradually till it forms a large enclosed depression at the end of the process. The mechanism behind the formation of this type of doline can be summarised as follow: Within the dolomite rock profile there is a zone that is deeply weathered which is filled with potentially highly compressible material. A part of this material is usually submerged below the existing groundwater level. When the groundwater level falls rapidly the previously submerged and unconsolidated soil is exposed which results in a decrease of the pore water pressure. The thick layer of wad that is exposed by the lowered water table may cause excessive compression and rapid surface settlement. A dip otherwise known as a depression of the surface is caused by the settlement. Due to deferential movement surface tension cracks occur in the surrounding area. Surface Saturation-type Doline Surface saturation type dolines are usually less than 5m in diameter thus relatively small. The mechanism behind the formation of this type of doline can be summarised as follow: Occurs in situations where compressible dolomitic material underlay an area at relatively shallow depths with the ground water table either within or below the compressible material. Varying depths of the ground water table does not influence the ground surface movement. The materials at the surface are not saturated by the ground water table but due to for instance poor drainage or a leaking pipe services. The water penetrates the surface and continues till it reaches the low density material. The deeper low density materials settle into a denser state since it is saturated. This causes a surface depression due to the increasing load on the near surface materials. When the cause of the drenching is stopped the movement will rapidly decrease in general. The size of the depression is determined by the saturated profile underlying the area. The factors include the thickness, the depth the low density material is present, the configuration, and the extent of the saturation and also the location of the bedrock dolomite. Partly developed sinkholes When the subsurface erosion due to the ingress water is terminated it may also result in settlement of the surface which can appear to be similar to a doline. 5. Solutions and soil improvements when soil is present There are many ways to construct foundations to make it feasible to construct on dolomite. Some of these methods include: 5.1 Piles Piles are constructed out of circular concrete forms that are reinforced and socketed into the hard dolomitic bedrock. The construction of piled foundations into rock is not usually favoured in dolomitic or karst conditions. This is because of the serious installation constraints concerning the presence of the chert bands, rock floaters and also due to the nature of the bedrock that forms pinnacles. Where space is a constraining factor, for instance when there is a need to build close to roads or major services, it is considered to use pile to rock construction. (Gautrain,2009) 5.2 Raft Foundations Unlike piles that sits directly on the bedrock, raft foundations are basically large pad footings that floats in the soil mass. As discussed below the soil mas on which the raft is constructed are usually pre-treated to improve its density and strength by means of ground improvements. Another way is to pile the rafts itself by extending down to a more competent established horizon. There are different raft foundation options available that can be considered namely: Raft that spans between pinnacles with the possibility of concrete fillings between the pinnacles; When the bedrock is less than 15m below the ground and the voids and cavities are grouted to reduce occurrence of sinkholes, soil improvements can be done and the raft placed upon it; Or the raft can be placed on unimproved soil but still with the voids and the cavities grouted to reduce the occurrence of a sinkhole. Methods on how the soil can be improved: The conventional method by making use of mechanical roller compaction. Dynamic compaction can be done by making use of a crane to lift and drop purpose made steal pounders on the soil. Another method is preloading the soil with an additional load by making use of concrete blocks. This additional load almost the same as those that would be imposed by actual viaduct foundations. Usually about 1000 concrete blocks that are specially manufactured for this purpose and that individually weighs 10 tons are used. 5.3 Piled raft foundation The piled raft is a geotechnical composite construction consisting of the three elements piles, raft and soil which is mostly applied for the foundation of tall buildings in an increasing number. The foundation concept of piled rafts differs from traditional foundation design, where the loads are assumed to be carried either by the raft or by the piles, considering the safety factors in each case. The method used in this project was conducted by firstly pre-loading a 20m x 20m area, were the structure will be placed on, by using concrete blocks. Thereafter the substrata within the 20m x 20m column, that was constructed, are improved by grouting. This is done to reduce the existing voids and cavities present that can lead to sinkhole formations. After completing the grouting works, the piles are then installed within these grouted columns. Finally concrete raft also referred to as a pile cap were then casted over the newly constructed pile. (Gautrain,2009) 5.4 Solution used in the project and interesting facts Since the traffic could not be interrupted during the construction over the 14/Jean Avenue and N1/John Vorster Drive interchanges in Centurion innovative methods was used. After all the geological investigations were done and bedrock depth was determined the concrete shafts or piles where constructed. The shaft foundations were approximately 7 m in diameter and on some cases reached depths of 30 m deep. After the pier is finally secured the placement of the viaducts can start. There were made use of a cast-in-place method by constructing the viaducts form both directions. The sections are constructed so that the span of the viaducts will be post tensioned. To conduct this method a sophisticated hydraulically controlled concrete shutter was used. The viaducts were placed at an angle so that the rail segment crosses the intersection diagonally. This asked for innovative engineering as the pears needed to be shaped elliptically to be slender enough to fit in the confined space available but strong enough to support the superstructure of the viaducts. Since the design is that of an arch the mid-spans are shallower that the segments that rests on the piers this gives the viaducts a graceful curve. To ensure that high strength concrete was readily available batching plants were erected at each site. The length of the viaduct over the N14/Jean Avenue is 571.5m longa and has 6 spans of which the longest is 121m long. The length of the viaduct over the N1/John Vorster Drive is 502.75m long with 6 spans of which the longest is 109.8m in length. 6. Two landmarks caused by dolomite The destruction of dolomite is not all bad. It also provides tourist attractions such as the Cradle of human kind and the Sudwala Caves. On December 2 1999 The Cradle of Humankind which consists of several  strips of dolomite limestone caves and the Fossil Hominid Sites of Sterkfontein, Swartkrans, Kromdraai and Environs, were declared a World Heritage Site. It contains the fossilised remains of prehistoric forms of animals, plants and most importantly, hominids. This declared area is 47 000 hectares and extends roughly between Oaktree, Hekpoort, Broederstroom and Lanseria in Gauteng. Most of the site is on dolomite which leads to two major consequences- the formation of caves and the formation of fossils. These dolomite caves started out as coral reefs growing in a worm shallow sea about 2.3 billion years ago. Currently there are over 200 caves in total on the site with a possibility for more to be discovered. The Sudwala Caves contain the largest dolomite chamber in the world namely the Owen Hall. The caves have a chamber which is a naturally formed amphitheatre of approximately 37m in height and 70m in diameter. The caves have a floor surface of 14,000 m2 over a distance of about 600m that are open to the public. The tallest stalagmite in the caves is about 11m in length. The water table fluctuated as a result to the changes in the topography and climate. This caused acidic water to seep through the cracks into the dolomite thus slowly but surely dissolved the dolomitic rock. As a result a series of underground chambers eventually formed were the dolomite have bean dissoluted and the rock carried away in solution by the water seeping out, or where it occasionally found an escape route and flowed away. Thus the Sudwala Caves was formed and it is believed that the caves are much larger and that some of the chambers are still to be discovered.

Sydney Tar Ponds Essay -- Environmental Disaster

In 1901, an Boston based invertor group opened up a steel mill on the southeast side of Sydney harbor in Sydney, Nova Scotia. This mill was named DISCO, or Dominion Iron and Steel Company Limited, which was ultimately a subsidiary of DOMCO, or the Dominion Coal Company Limited. DOMCO coal was mined in Dominion, near Glace Bay and was used to make coke. Coke is a hard, grey, porous material, man-made from the coal and is used to fuel the blast furnaces for smelting the iron ore. (Coke (fuel), 2012) DOMCO along with DISCO merged with the Nova Scotia Steel and Coal Company or SCOTIA to from the British Empire Steel Corporation or BESCO in 1920. The company soon reorganized and in 1930 under the name Dominion Steel and Coal Corporation or DOSCO. In 1957 it was purchased by Toronto based aircraft manufacturing company, A.V. Roe Canada and in 1962 was once again sold, this time to Hawker Siddeley Canada, where it become a subsidiary. (Sydney Steel Corporation, 29) Hawker Siddeley ran the company smoothly until 1965 when they decided to eliminate all money moving operations. It was also around this time that it was announced that there were only around 15 operational years left for the Sydney coalmines and that after this opening new mines would be too expensive and that DOSCO would be getting out of the coal mining industry. The Sydney mill was very outdated compared to other mills in western and central Canada at this time. After an outcry for Cape Breton County residence, Prime Minister Lester B. Pearson, announced the creation of the Donald Commision led by J.R. Donald. The job of this commission was to launch a inquiry into the Cape Breton coal industry. They recommended that a federal crown corporation be set up to buy and mana... ... Contaminated material will still be filled with cement and then contained in the area they are in, none of the material will be incinerated. Then the entire area will be caped off and landscaped for future use The first phase of this was completed in late 2009 while the second stage began in Spring of 2010. (Tar ponds timeline, 2007) (Sydney Tar Ponds, 2012) Works Cited Coke (fuel). (2012, 04 02). Retrieved 04 08, 2012, from Wikipedia: http://en.wikipedia.org/wiki/Coke_(fuel) Sydney Steel Corporation. (29, 04 2011). Retrieved 04 2012, 08, from Wikipedia: http://en.wikipedia.org/wiki/Sydney_Steel_Corporation Sydney Tar Ponds. (2012, 04 07). Retrieved 04 08, 2012, from Wikipedia: http://en.wikipedia.org/wiki/Sydney_Tar_Ponds Tar ponds timeline. (2007, 01 29). Retrieved 04 08, 2012, from CBC News: http://www.cbc.ca/news/background/tarponds/timeline.html

African American Slavery Essay

This paper intends to discuss the daily life of African American slaves in the nineteenth century. The first Africans landed in 1619 in Jamestown, Virginia. By this time numerous accounts of slave life were published. The origins of slavery in the United States can be traced to colonial America where there was an abundance of agricultural land but not enough labor. In responding to that, this paper will also discuss, first, the importance slavery played on the economic and political development of the United States; second it will explain the daily life of African American slaves; and lastly defending that slavery is not â€Å"a positive good†. In conclusion I will explain what led me to this topic, why this subject is important to world history and how it’s changed my perception. To begin with the most fundamental fact: Slaves were not things. Whatever the law said, they were in reality human beings. A plow could not be evasive at work tasks, or burn down the barn, or escape – nor would it bleed when whipped, or develop for self-protection an elaborate courteous politeness when dealing with a master. An indicate complex of informal customs and â€Å"rights† sprang up because the slave was a person†. The institution of slavery has played an important part in the economic and political development of the United States since colonial times. North America developed race-based plantation slavery. The colonization of North America could not of formed without the use African slaves. The demand for workers increased due to the tobacco cultivation. Unlike indentured servants, African slaves were not protected by the English common law. They could never be free, and their kids would be born into slavery. The English saw that African slaves were accustomed to heavy agriculture labor and unlike the Indians they were able to surpass various diseases that were spreading in Europe. â€Å"As the value of African workers increased the gradually ceased to be treated at indentured servants. First they became â€Å"servants for life,† and then subject of ever more elaborate â€Å"slave codes† the defined their legal position in detailed ways†¦.. By the end of the seventeenth century the distinction between black slaves and white servants had become sharply defined: Servants were humans; slaves were things†. As colonies began to develop, the need for labor increased. Tobacco became one of the important crops in the new colonies. Western Europeans could not do the work alone so African slaves were brought to the new colonies to cultivate and care for the crops. Slaves became a crucial part in the development of the United States. In Virginia, slaves were considered the center of the economic process and that instead of a â€Å"society with slaves†; it became a â€Å"slave society. † â€Å"Slavery was the foundation of Virginia’s agricultural system and essential to its economic viability. Initially, planters bought slaves primarily to raise tobacco for export. By the last quarter of the 18th century, wealthy Virginia farmers were using slave labor in a diversified agricultural regime. Enslaved African Americans also worked as skilled tradesmen in the countryside and in the capital city of Williamsburg. Many also served as domestics in the households of wealthier white Virginians. † Slaves became essential in the growth of the economy. Slave life was not easy. African slaves lived under a wide variety of circumstances, such as; household servants, wagon driver, iron foundry worker, and skilled artisan. The majority of African slaves worked as farm laborers; growing cotton, tobacco, rice and other products. Some worked in large plantations or farms alongside their masters. Slaves worked from sunset to sunrise. Their masters kept a close eye on them. At night they had a curfew in their cabins, which was randomly inspected to ensure they didn’t escape. They had no right to leave their home without the permission of their master. African Americans come from a strong tradition of extended families, which was taken away from them when sold into slavery. Mothers and their children were separated from one another. The slave family was the most important institution for African Americans. Families, though oftentimes broken up, provided a foundation that prevented slaves from becoming completely demoralized. Most importantly, families provided slaves with a sense of community, not simply victimized individuals of oppression. â€Å"The family as a functional entity was outlawed and permitted to exist only when it benefited the slave-master. Maintenance of the slave family as a family unit benefited the slave-owners only when, and to the extent that such unions created new slaved could be exploited†. Slave owners often forcibly coupled men and women with the goal to produce healthy child slaves. â€Å"When you married, you had to jump over a broom three times†. Women symbols no less then men. â€Å"African slave woman: in the living quarters, the major responsibilities â€Å"naturally† fell to her. It was the woman who was charged with keeping the â€Å"home in order†. This role was dictated by the male supremacist ideology of white society in America; it was also woven into patriarchal traditions of Africa. As her biological destiny, the woman bore the fruits of procreation; as her social destiny, she cooked, sewed, washed, cleaned house, raised the children. Traditionally the labor of females, domestic work is supposed to complement and confirm their inferiority. † Woman were also alongside the men, from sun up to sun down. The start of their day begin with a bell ringing to wake them up at four o’clock in the morning and they are given a half an hour to get ready. Both men and woman work together, and the woman must work as steadily as the men and perform the same tasks as the men. Woman slaves who were pregnant were treated with no greater compassion and with no less severity than her man. Slave owners had a reserved punishment for woman that were pregnant; â€Å"She is compelled to lie down over a hole made to receive her corpulency, and is flogged with the whip, or beat with a paddle, which has hoes in it; at every stroke comes a blister†. In order for a black woman to function as a slave, they needed to annul themselves from being a woman and equal themselves to men. Slaves were treated with barbarous inhumanity. They often had to wear iron collars around their necks, drag heavy chains and weights at their feet while working in the fields to prevent runaways. Sometimes slave owners put them in stocks all day with gags in their mouths, causing their teeth to break off. Each day they were severely punished with whips. Slaves were tortured for the entertainment of their masters, they would get pepper rubbed into their cuts, burnt and beaten naked. The life African American slaves lived was cruel, although in time many were able to create a tolerable life and community for themselves. Virtually no one today defends slavery as a â€Å"positive good†. Slavery is evil. Today many historians have a controversy determining just what life was like under slavery. It is true that slavery brought riches to the port cities of Boston, New York, Charleston, and others. The wealth of America could not of been successful without the institution of slavery. The production of cotton does not just depend on soil or its climate but on the existence of domestic slavery. â€Å"Slavery is alike that sin and the shame of he American people†. Men, woman and children were robbed of their life, and there is no good in that. â€Å"This system is one of robbery and cruel wrong, from beginning to end†. This paper discussed the daily life of African American slaves in the nineteenth century. Along with that topic it explained the origins of slavery and its importance it played in the economic and political growth of the United States. From my research I learned how cruel and degrading the daily lives of African American slaves were. They were tormented and overworked. Their whole life was controlled by a man they called â€Å"master†. Women were treated with no greater compassion, they worked side by side with their men, and children who were born into slavery became slaves for life. I came upon this topic after taking a course called Building Community Through Diversity at Notre Dame de Namur this past semester. I became very interested in learning about slavery, white power, privilege, and race. To help me illuminate my topic I used both books and internet sources. It is important that everyone is educated about slavery, because never want history to repeat itself again. The institution of slavery was not a good thing but without institution of slavery the United States wouldn’t of been so rich in agriculture. African slaves played a major role in the growth of the United States, without the institution of slavery; tobacco, cotton and many other plantations would not of made nearly the amount it has done. In conclusion, the wealth of our nation bore with the institution of slavery.